Before Custom Mango, I spent four years running a medical supply chain company. I know what it costs when the operation breaks — missed deliveries, compliance failures, decisions made on stale data, a team waiting on one person to answer a question that should have been answerable in seconds.
I've spent eight years in tech building software for regulated, operationally complex environments. I know what good operational infrastructure looks like when it works. I also know how rare it is.
Then I started meeting CPG founders. Founders running $500K supplement brands from a laptop. Managing forty SKUs across three co-manufacturers with a spreadsheet and an inbox. Smart, capable operators drowning in tool chaos that nobody had bothered to solve for their stage.
The enterprise ERP vendors weren't interested in brands under $10M. The SaaS tools were built for everyone, which means they served no one particularly well. The dev shops were billing hourly and prioritising their own pipeline.
The gap was obvious. Nobody was filling it. So we did.
"Give CPG founders the operational infrastructure they deserve at the stage they're actually in."
With conviction, Vaishnavi · Founder, Custom Mango
8 years in tech. 4 years running a medical supply chain company. Built Custom Mango from Hyderabad.
The first conversation isn't about selling software. It's about understanding your business.
If custom software makes sense, we'll tell you. If it doesn't, we'll tell you that too.